27/10/2016 Australian Doctor Group

Get More From Your Multichannel Marketing

Pharma’s Digital Future: Getting more from your multichannel marketing will be held November 24, 2016 in Sydney. Click here to book your tickets now.

Prime Academy started in 2016, with an awareness that while healthcare and pharma face unique challenges and opportunities when it comes to marketing, there is no specific educational program/body that is exclusively focused in this area. In addition, a lack of transparency means marketers often don’t know who is doing it well, so uptake of new technology and innovations can be slow.

The first PRIME Academy event, Innovation and Excellence in Healthcare Marketing, was held in Sydney, June 2016. Interest was overwhelming, and feedback from the day was positive – you can read our recap here, view the top 5 slides, or view photos.

Get More From Multichannel Marketing

PRIME Academy’s next seminar is Pharma’s Digital Future: Getting more from your multichannel marketing. This full day event is designed to enable healthcare marketers to dive deeper into the latest and best ideas in multi-channel (digital) marketing.

Get more from your multichannel marketing-PRIME Academy

The format is structured to generate engagement and discussion, incorporating speakers from across the industry and interactive Q&A panels on each topic.

Topics for the day include:

Pharma, HCPs and Social Media

For more than five years social media has been spoken about as an opportunity for pharmaceutical marketers, but regulation has stopped that becoming a reality. Or has it?

Our expert speakers will give insights into what can be done with this most powerful marketing channel, and then open up with a panel discussion.

Reps in a digital world

A sales rep in the flesh is still a powerful force in pharma marketing – how can digital tools enhance (or controversially one day replace) this stalwart of the mix?

Two presentations, followed by a panel discussion.

In a doctor’s pocket – the power of mobile

At the last Prime Academy event we heard that doctors interact with their mobile phone 150 times a day. How can you take advantage of this special relationship we all – including doctors – have with this device?

Two presentations, followed by a panel discussion.

The event will conclude with a special keynote speaker, followed by a unique industry networking opportunity over drinks to discuss ideas (or just relax after a big day!).

Pharma’s Digital Future: Getting more from your multichannel marketing will be held November 24, 2016 in Sydney. Click here to view full details on the PRIME Academy website.

Book your PRIME Academy tickets using the code ADG TAKE 50 for $50 off your ticket price.

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