We all know that APP is the biggest and most influential conference in pharmacy’s calendar year, but knowing how your brand can best leverage this is another story.
It’s that time of year again: APP. Everybody is there.
You‘ve pulled together the stand, your satchel insert is pretty effective and your barista makes a good coffee.
You even have a dance crew, Instagram photographer or promotional team tearing it up in the trade-floor aisles drawing the crowds to your stand.